Education, Personal

Understanding Instagram | Tuesdays Together | Wave Street Studios | Monterey, California

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Tuesdays Together | A Rising Tide Society | Gathering for Creatives

Image this… It’s a warm California summer evening, you’re in this dream outdoor patio surrounded by hanging string lights, running fountains, mingling and laughter of other creatives (aka friends), the smell of an amazing coffee tea bar, and softly in the distance the crashing sound of waves as the tide rises. That was last night summed up in one sentence and it was UNBELIEVABLE! Rachel and I couldn’t be more thrilled to lead the TuesdaysTogether group here in Monterey. If you want a glimpse into a few of our last gatherings, click here, here and here. Last nights topic was Instagram and it sparked a huge conversation that went on until way after dark. To be honest, even when we had concluded, no one wanted to leave the amazingness of Wave Street Studios. It was such an gorgeous venue!

Tuesdays Together | A Rising Tide Society | Gathering for Creatives

In the social media world, it’s fair to say that Instagram has taken over! As one of the most beloved and utilized platforms in the world, we could dedicate an entire year to talking about the marketing potential alone for this app and small business owners! ~ The Rising Tide Society Tuesdays Together | A Rising Tide Society | Gathering for Creatives

During our evening, we discussed these five simple ways to grow your Instagram following:

1. Post consistently. Start with one photograph per day.
2. Comment on 5-10 photos a day of people with a larger following than you.
3. Utilizing relevant hashtags that your community and industry are using.
4. Collaborate with other Instagrammers, make friends, and be social!
5. Post relatable photos that your audience will love.

Natalie Franke shared a few Instgram misconceptions and these two were heavily talked about during last nights gathering…

Misconception #1: You need a ton of followers in order for Instagram to be an effective marketing tool. Cultivating a strong following has less to do with the quantity of followers that you have and more to do with the quality of the community that you’re building. We would rather have five followers that are incredibly invested in the brand and who actively like + comment than a thousand followers who are disinterested and inactive on the platform.

Misconception #2: You cannot mix your personal and professional life on Instagram. We absolutely love getting to know the people behind the brands that I follow on Instagram. Seeing little snippets of their lives makes me feel like I’m a part of their journey and can lead to an increase in loyalty + enthusiasm for that business as a whole. As with anything, balance and professionalism are the key when integrating personal and professional images on Instagram. 

Natalie, you’re a genius!

Tuesdays Together | A Rising Tide Society | Gathering for Creatives

Tuesdays Together | A Rising Tide Society | Gathering for CreativesTuesdays Together | A Rising Tide Society | Gathering for Creatives

Another topic we covered was how to improve your Instagram images. Krista Jones has shared this post talking about adding interest to the backgrounds of your Instagram photos with these easy steps:

Shoot on Paper 

Scrapbook paper, leftover wrapping paper, and wallpaper scraps work really great for backgrounds. Look for neutral colors and patterns that match your brand colors. Poster-board and old books make great shooting surfaces as well!

Use Fabric 

Krista keeps a basket of fabric scraps in her office to use as clean backgrounds for images. A few of the pieces are leftover scraps of fabric, but she also purchased one yard pieces of neutral linen fabric, which is super inexpensive. Cheesecloth works great as well!

She actually keeps them with her in her camera bag because they’re perfect for shooting details if she’s in a hotel room without great shooting surfaces. They also allow her to create neutral backgrounds outside if she’s in an area without great natural light. 

Trays 

Vintage silver platters and coffee table trays make great shooting surfaces as well! It’s an easy way to corral objects without filling in every inch of the frame. And they’re especially handy on wedding days for shooting boutonnieres, invitations and other small objects. Unfortunately, they don’t travel as well.

Thank you Krista! These three tips are game changers to have your Instagram feed looking AMAZING!

Tuesdays Together | A Rising Tide Society | Gathering for CreativesTuesdays Together | A Rising Tide Society | Gathering for CreativesTuesdays Together | A Rising Tide Society | Gathering for Creatives

Last night we also had a wonderful trio from HoneyBook drive all way from San Francisco to join us and shared how they can help get us back to creating magic we love, and leaving the paperwork to them. They do offer an incredible service to small businesses.

Tuesdays Together | A Rising Tide Society | Gathering for CreativesTuesdays Together | A Rising Tide Society | Gathering for Creatives

Tuesdays Together | A Rising Tide Society | Gathering for CreativesTuesdays Together | A Rising Tide Society | Gathering for Creatives

Thank you Wave Street Studios for hosting this INCREDIBLE event!

If you’re near the Monterey, California area and want to join in our fun, join our Facebook group HERE.

If you’re not, click HERE to find a location near you. Don’t miss out!

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